Mitch is my name. Grew up on the coast of Wales in Mercanburry. Father was a great dairy farmer, who raised herds of cows and goats for his fine cheddars. The cheddars were rich and nutty, complex and pungent, the way that all fine cheddars should be. Now I've come to America for reasons I will not go into here; let's just say I did what I had to do. But now I miss the cheddars of my youth, the cheddars of my fathers, the cheddars of the coast. A yellow, domestic cheddar (when the United States is the domesticity) simply will not do. A white, coastal cheddar is what you need. And therefore I have decided to raise my own herds off the coast of Brooklyn, to make a cheddar worthy of my name. Mitch.