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Tuesday, January 20, 2009

Up is Down and Down is Up

Hello. Please answer the following questions...

1) Do you buy things to fill a huge vacuum in your soul?
2) Do you obsessively go to Japanese/Asian markets during your lunch break looking for random snacks and treats?
3) Do you think a lot about food and pants?
4) Do you have high blood pressure?

If you answered 'Yes' to any or all of these questions, you may or may not be me. Anyway, today I went to M2M, a Japanese/Asian market, and picked up some random items. Here are some of my findings...

1) McDonald's Caramel Macchiato Kit Kat
A rather long-winded name for a candy bar to be sure - I was quite intrigued by this product. What, for instance, is the connection between a caramel macchiato and a McDonald's McFlurry? Also, why is it not called a Starbuck's Caramel Macchiato McDonald's McFlurry Kit Kat? After some painstaking research (Google) I found some answers.

2) Chewy Candy 'I Love Lemon!!!'
These candies say 'I love lemon,' yet they picture what clearly look like limes. Furthermore, after actually sampling these candies, they also taste like limes. Therefore, I'm just a little confused. Is this some sort of trick? A translation mistake? Are the perceptions of lemon and limes culturally mediated, and if so, is there any way to know what is objectively a 'lemon' or 'lime'? Also ... perhaps I'll stop now.