Some random things:
1) Let's say the addmissions office I work for is at John Smith Graduate School. Let's say there's another graduate school called Sally Bally Graduate School, which happens to be in the same geographic area and is a 'competitor,' so to speak. People will sometimes write my admissions office and say, "I'm very interested in the program at Sally Bally Graduate School." Whoops. Perhaps you should contact Sally Bally and not John Smith! Fool.
2) Today someone wrote and said he 'desperately admires' our school. Desperately?